Steve's Seed & Supply Co. is a fictional seed company with a goal of making growing vegetables more approachable to people without a lot of experience doing so. The seed packets use straight forward language and the information is organized and clear, making it easy to comprehend for someone who is new to gardening. An infographic timeline helps users plan their garden, showing the best months to sow seeds, plant starts, and harvest each veggie. It also shows which plants will grow back year after year, and how often each plant likes to be watered.
On the infographic, each vegetable is represented by a hand-drawn illustration to help the user navigate the chart. Icons representing sowing seeds, planting starts, harvesting and watering are placed in the chart to show when the best time is for each veggie. The hand drawn elements paired with the earthy colors create a warm, natural feel. The geometric elements help to create structure so information is easily accessed.